Big 12 Conference - One True Champion
stop
Article Image
Courtesy: Athletics Communications

Big 12 Conference Announces New Branding Initiatives

Courtesy: cyclones.com
Release: 07/01/2014
         
Send this article to a friend Print RSS
AMES, Iowa - The Big 12 Conference unveiled today a new logo as part of an extensive re-branding campaign for the league.† GSD&M designed the logo, and the brand development and re-branding initiative was managed by LDWWgroup on behalf of the conference.

The 10-school league has adopted a tagline "One True Champion" as a central theme for the new brand. The Big 12 is the only high-visibility conference in the nation that will play round-robin (football) and double round-robin (basketball) schedules, thus determining true conference champions annually.

Each league member will implement the new logo in its own team colors in venues, on uniforms and throughout collateral materials by the start of 2014-15.

To read the Big 12 Conference’s release on the re-branding initiative, click here.

To watch a short video on the re-branding initiative, access the Big 12 Minute by clicking here.

The conference also established a microsite dedicated to its “One True Champion” messaging and it is accessible by clicking here.

More on Football
The Team
Head coach Paul Rhoads | Coaching Staff
Roster | Weekly Release | Depth Chart
Alphabetical Roster | Numerical Roster
Big 12 Standings


South End Zone Expansion
Information/Renderings | Quick Facts (PDF)

Facilities
Jack Trice Stadium
Bergstrom Indoor Training Facility

Social Media
Twitter | Facebook

Historical Information
Archives | History | Records

Miscellaneous Links
Camps | CYdLine Report | Video Archive
For Recruits | Game DVDís | Gridiron Club
Tents | Walk-On Tryouts



advertisement
Big12Sports.com
Uploaded Ad
CyHawk
Cyclone Connections
Cyclone Spotlight
Cyclone Sidebar
NCAA
Cy's Pets of the Week
2:00 Timeout
U.S. Cellular Text the Coach
Sweet Caroline
Fight Song
asd:12