Big 12 Conference - One True Champion
Jack Trice Stadium Expansion Project
Football Gameday Social Experience
stop
Article Image
Courtesy: Athletics Communications

Big 12 Conference Announces New Branding Initiatives

Courtesy: cyclones.com
Release: 07/01/2014
         
Send this article to a friend Print RSS
AMES, Iowa - The Big 12 Conference unveiled today a new logo as part of an extensive re-branding campaign for the league.  GSD&M designed the logo, and the brand development and re-branding initiative was managed by LDWWgroup on behalf of the conference.

The 10-school league has adopted a tagline "One True Champion" as a central theme for the new brand. The Big 12 is the only high-visibility conference in the nation that will play round-robin (football) and double round-robin (basketball) schedules, thus determining true conference champions annually.

Each league member will implement the new logo in its own team colors in venues, on uniforms and throughout collateral materials by the start of 2014-15.

To read the Big 12 Conference’s release on the re-branding initiative, click here.

To watch a short video on the re-branding initiative, access the Big 12 Minute by clicking here.

The conference also established a microsite dedicated to its “One True Champion” messaging and it is accessible by clicking here.

More on Football
The Team
Head coach Paul Rhoads | Staff
Roster | Weekly Release | Depth Chart
Alphabetical Roster | Numerical Roster
Media Guide | Big 12 Standings


South End Zone Expansion
Project Website | Webcam
Project Website

Facilities
Jack Trice Stadium
Bergstrom Indoor Training Facility

Social Media
Twitter | Facebook

Historical Information
Archives | History | Records

Miscellaneous Links
Camps | For Recruits | Gridiron Club
Tents | Walk-On Tryouts



advertisement
South End Zone webcam
Big12Sports.com
Uploaded Ad
CyHawk
Cyclone Connections
Cyclone Spotlight
NCAA
Cyclone Sidebar
Cy's Pets of the Week
2:00 Timeout
U.S. Cellular Text the Coach
Sweet Caroline
Fight Song
asd:13